In short, with the acquisition of Podsights, Spotify will be able to help advertisers understand how podcast ads drive actions that matter to their businesses. As part of Spotify, Podsights will be able to utilize Spotify’s technology and intelligence to bring more accurate measurement and actionable insights to podcast advertisers around the world. Spotify plans to solve this pain point through the acquisition of Podsights. But, according to a recent Advertiser Perceptions survey, measurement and attribution remain the two biggest unsolved challenges for podcast advertisers. Upleveling Measurement for Podcast AdvertisingĪdvertisers come to Spotify to reach our engaged and immersed audience. Here’s what these acquisitions mean for advertisers and publishers. Chartable is a podcast analytics platform that enables publishers to know and grow their podcast audiences through promotional attribution and audience insight tools. Podsights is a leading podcast advertising measurement service that helps advertisers better measure and scale their podcast advertising. That’s why today we’re excited to announce our acquisitions of two podcast technology companies, Podsights and Chartable. We believe the next step to unlocking this growth is demonstrating audio advertising’s impact through innovations in measurement and attribution for advertisers and audience insights for publishers. digital audio advertising revenue is poised to grow to nearly $8 billion -and of that, $2.7 billion for podcast advertising alone-by 2025. With these investments, we’re delivering impact for advertisers and growth for podcast publishers like the Wall Street Journal, ViacomCBS, and AdLarge.Īccording to eMarketer, annual U.S. Just last month, we expanded even more through an interactive ad experience called call-to-action cards. Then, we built on this game-changing innovation with the introduction of our audio-first ad marketplace, the Spotify Audience Network. In 2020, Spotify set out to modernize podcast advertising with the launch of Streaming Ad Insertion.
0 Comments
Leave a Reply. |